Background & Expertise



First PM under the head of product; Full ownership of the launch of the new mobile app.

  • Envisioning new features and improve existing ones based on user feedback, market research, app performance measurements and technological initiatives.

  • Defining product requirements (PRD) end to end: UX (mockups, user stories, and wireframes), product marketing, release management and KPI measurement

  • Managing cross functional teams in an agile environment to deliver web and mobile based apps: design, data science, R&D, BI and QA

  • Collaborating with sales, marketing, account management and customer success to understand customers’ needs to design new features


2016 - 2017

Summary: Company’s sole PM. Full ownership of mobile app SaaS mobile app (iOS and Android app – from planning to release) securing personal cloud accounts (Google, Facebook, Slack, etc.) and company website. Successfully submitted a grant application to the office of the chief scientist – grant fully approved

  • Working with C-level to define, manage and execute company product roadmap: from market research and competition analysis, feature specification to release strategy (app store and campaigns)

  • Analyzing app performance to understand user behavior and usage in order to improve current features and create new ones

  • Creating detailed PRD based on user research and feedback, mobile app performance metrics including UX prototypes, user stories and persona

  • Improving user acquisition by optimizing the conversation funnel (organic and paid) with 3rd party apps: Mixpanel, Optimizely, Appsflyer, google analytics etc.

  • Leading product and technical discussions with potential partner towards release of new products

  • Planning and prioritizing multiple projects leading design, development, QA and marketing teams to delivery in an agile framework (JIRA) set in sprints

  • Managing version release process

  • Defining data analysis spec continuously tracking product KPI (including A/B testing) to improve retention, sales and reduce churn


2012 - 2015

First Technical account manager in the company; The company offers a cloud-based SaaS image recognition solution for global retail manufacturers

  • Translating business needs of Fortune 500 retail manufacturers to technological requirements (PRD): web, mobile, API and 3rd party integrations

  • Scheduling and prioritizing concurrent projects’ development effort in an agile environment combining global matrix and direct team management of development, QA, back-office and third-party vendors

  • Collaborating with project managers, business analysts and account managers to define required reports and dashboards for BI tool

  • Defining, analyzing and presenting projects’ KPI's reports to internal and external stakeholders

  • Supporting pre-sales activities: onsite POC's and training sessions

  • Designing and developing BI ETL process (MySQL)

  • Focal point for customers’ technical and operational concerns and issues



2019 - ???

Are you looking for someone that can get things done? fun to work with but also serious in what they do? let's talk!

Rotem Yifat

Phone: +972 (0)54-4436414

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